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4 - 5 juni 2009
Researching and Applying Metaphor (RaAM) Workshop: Metaphor, metonymy & multimodality.
The workshop is being organized by Charles Forceville, Department of Media Studies, University of Amsterdam, in coöperation with its co-sponsors:
- Faculty of Arts of VU University, Amsterdam
- Amsterdam School of Cultural Analysis (ASCA), UvA
- John Benjamins Publishing Company.
Background
The analysis of metaphor in different modalities, not just in written texts, elucidates the vital ties between metaphor and metonymy in meaning-making. This workshop therefore integrates these three topics for its theme. The multiple forms of expression to be considered include written words, spoken language, the pictorial mode (still and moving images), sound, and the gestural mode. Attention will be focused on the multimodal use of metaphor and metonymy in TV advertising, film, comics, animation, naturalistic spoken discourse, experimental settings, and foreign language teaching. lees meer
Speakers
The following speakers will be presenting joint plenary lectures and conducting the hands-on workshops individually or in pairs:
• Images:
Frank Boers, Erasmus College of Brussels, Belgium
Charles Forceville, University of Amsterdam, The Netherlands
Fiona MacArthur, Universidad de Extremadura, Cáceres, Spain
Lisa El Refaie, Cardiff University, United Kingdom
• Gestures:
Daniel Casasanto, Max Planck Institute, Nijmegen, The Netherlands
Alan Cienki, Vrije Universiteit Amsterdam, The Netherlands
Irene Mittelberg, Vrije Universiteit Amsterdam, The Netherlands
Cornelia Müller, European University Viadrina, Frankfurt/Oder, Germany
Format & Schedule
The workshop will feature a combination of plenary lectures, introducing basic concepts, and hands-on workshops, in which the plenary speakers will guide participants in the analysis of materials. There will be two plenaries on the analysis of images and two on gestures, and three workshops on each of the modes of images and gestures. The same hands-on workshops will run on both days so that participants may take part in two out of the three on each topic. For details see
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